“TURN IT AROUND”

ACURA FINANCIAL SERVICES

TRAINING COURSE

Challenge:

Provide Acura Sales Associates examples of how to overcome customer objections to leasing — rather than purchasing — a vehicle.

Solution:

Create a simulator containing realistic interactions with tough clients that are skeptical of leasing, and provide paths to convince them of the benefits.

Click the PLAY > button above to watch Lee’s cold responses to some not-so-hot questions by a rookie Sales Associate before turning it around.

C’mon, you know you want to learn more about the exciting world of leasing.

Click the PLAY > button above to watch Nancy really make a Sales Associate work to ask the right question.

Seriously, you don’t find leasing exciting?