CernO

CHALLENGE:

Cerno is a small shop that wanted to attract buyers who appreciate artisan craftsmanship.

SOLUTION:

Less specs, more story. We captured imaginations by highlighting what inspires Cerno’s lighting fixtures — nature.

WEBSITE

Helps this discerning shopper understand the story behind the lights.

We elevated Cerno’s lighting fixture catalog by creating a coffee table book that tells the story behind their beautiful designs.

THE BEGINNING (page)

With no backyards…

CRAFTSMANSHIP (page)

At Cerno…

SUSTAINABILITY (page)

We build…

We lit up the target audiences’ inbox with animated gifs that showcase the nature-inspired fixtures.

Mother Nature images animate to…

…man-made images.

Tap PLAY below to see it in action.

Series of full-page back-cover ads in luxury home magazines that beckons readers to explore the nature-inspired fixtures.