DR. BRONNER’S
“SOAP HAPPENS”
INTEGRATED CAMPAIGN
Challenge:
Distinguish Dr. Bronner’s as a superior product in an overcrowded soap market.
Solution:
Highlight Dr. Bronner’s unique cleaning versatility as the soap to handle all of life’s crazy messes…like, really crazy messes.
MANIFESTO
VIDEO PRE-ROLLS
As viewers search for their favorite movie content, our pre-roll videos will show how Dr. Bronner’s can even help clean their favorite movie messes.
:15 PRE-ROLLS
:60 PRE-ROLL
SOCIAL
We asked the Twitter community to share their messiest photos and replied with the appropriate type of soap they need.
OOH
These billboards illustrate a variety of quirky, messy situations that Dr. Bronner’s can clean.
Show those times when messes beget bigger messes and that Dr. Bronner’s will still clean every surface.
IKEA TAKEOVER
Within idyllic furniture arrangements located inside IKEA showrooms, we create a display showing the variety of messes that will inevitably happen.
PRODUCT ACCESSORIES
Introducing a wide-ranging collection of bottle top tools to take Dr. Bronner’s cleaning versatility to the next level. Hey, soap happens.
