SOUTHERN CALIFORNIA EDISON (SCE)

“MORE THAN”

SAMPLING OF INTEGRATED CAMPAIGNS

Challenge:

Make the government-regulated energy company’s tone less cold and governmenty in all new campaigns.

Solution:

SCE isn’t a grid; it’s a network of people who live in our cities and towns. So give them a reassuring voice of a friendly, helpful neighbor.

EMERGENCY PREPAREDNESS CAMPAIGN

SCE is more than ready.

EV REBATES CAMPAIGN

SCE copy here…

[PUT $ VIDEO HERE]

[PUT INSTA PHONE SCREEN HERE]

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My SCE APP

SCE copy here…